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 Stories That Sell
Naked by David Sedaris, Bel-Ami by Guy de Maupassant, The Story Factor by Annette Simmons, and National Geographic, InStyle and Sunset magazines.
What inspired you to write your first book?
Really, there wasn’t anything out there on my topic, and I felt very strongly that people wanted and needed all this information in one place, in depth. Also, a number of people were telling me over the years that I should write a book on customer success stories.
Is there a message in your book that you want readers to grasp?
Using customer success stories to sell products, services and ideas is exponentially more credible and effective than what the vendor says about its own ideas, products and services. Today’s buyers need proof. If companies are not capturing and using the voice of the happy customer, they will not sell as well as a competitor that does.
What books have most influenced your life most?
In business, probably Seth Godin’s books. For personal, Jon Krakauer’s books (Into the Wild, Into Thin Air) really get me thinking about wanting to tell true stories well. He does it so well. They have influenced my life because his writing inspires me as much as the subject matter.
Do you hear from your readers much? What kinds of things do they say?
I hear from them every so often. I continue to have contact with some of them because I started a LinkedIn group on my topic, have a blog, Twitter, and teach classes through my business and for others.
I hear most from writers who are inspired to do this kind of writing. Most of the comments are along the lines of giving writers confidence to do this, and they even say they are getting their first projects as case study writers now.
For business people, the comments are about giving them a very clear, step-by-step process for capturing stories and creative ways for how to deal with tricky issues that come up.
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http://www.amazon.com/gp/product/061518300X?ie=UTF8&tag=unityprodupre-20&linkCode=xm2&camp=1789&creativeASIN=061518300X
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